MSynchro Website 2014

Marketing Synchronicity / Sebastian Stock was approached by entreprenuers in late 2004 to assist them develop a product they had dreamed about for many years - convenient, waterproof, disposable toilet-seat covers.

All aspects of the product launch and development needed attention, most notably the product's feasibility, project financing, production facilities & machinery and the responsiveness of the retail trade to its potential launch.

The project lasted from 2004 to 2008. From beginning to end, Marketing Synchronicity was initimately involved in:

• In-depth Desktop & Consumer Research
• Market Size Estimation

• A 5-Year Financial Plan
• Negotiations with the Gijima Fund re European Union (EU) funding

• Clearlife's Corporate Identity Development
• Loo-gienic's Brand Identity Development
• Advertising Agency Tenders
• Advertising Campaign Development

• Sales Agent Procurement
• Listing Negotiations with large Retailer & Pharmacy Groups

Loo-gienic entered the South African consumer market in November / December 2008. Government sales and international markets were then explored before Marketing Synchronicity's involvement's came to an end.

"... I would recommend him to any company that is looking for a well-rounded, numerate and creative marketer, who puts 110% effort into all that he does." - Logan Naidoo, CEO Clearlife (Pty) Limited